Masterclass · 30 seats
From Inspiration to Identity
The masterclass
An idea may begin with a reference, a fabric, an image or simply a feeling.
Building a fashion brand means knowing what to keep, what to develop and what eventually becomes recognisably yours.
For the first Second Season Masterclass, we are bringing 30 founders and fashion professionals together for an evening about turning inspiration into identity — and identity into a collection that works creatively, commercially and in production.
What you will learn
Understand what makes a reference worth developing and where original ideas actually begin.
Learn how to study fashion, culture and references without simply recreating what already exists.
Explore silhouette, colour, materials, construction and signature details that make a fashion brand recognisable.
Learn how individual designs connect through customer, story, product and visual identity.
Understand how creative decisions intersect with wearability, pricing, production feasibility and commercial relevance.
The evening
Second Season
Masterclass with Rehab Nasser
Your instructor
Creative Director, Second Season
Rehab has worked across fashion design, branding, editorial, education and creative direction.
She previously taught at Cairo University and has worked across fashion content, publishing, design, entrepreneurship and fashion brand consulting.
Her work today focuses on helping emerging designers and fashion founders develop a clearer creative identity and translate ideas into cohesive brands and collections.
Before the masterclass
Second Season’s founder will open the evening with a short conversation about what happens between having the idea for a fashion brand and actually building one — and why Second Season was created to make that journey more connected.
AED 300 · fully redeemable
Your AED 300 registration fee is fully redeemable against a Second Season service.
Use the evening to learn.
Use the credit when you are ready to build.
Who this is for
Whether the brand is an idea or already on the rail, the evening is about direction — not beginner technique.
The venue
Jumeirah, Dubai
Questions
Fashion founders, emerging designers, people developing a first collection, existing brands refining their design direction, and fashion professionals considering launching something of their own.
No. Many guests will be at the idea stage. What matters is that you’re serious about building something — the masterclass is about creative direction and collection thinking, not beginner sewing technique.
Your full registration fee becomes a credit you can put towards a Second Season service — design, tech packs, sampling, production, consultations and more.
At the end of 28 October 2026 (Dubai time), or earlier if all 30 seats are taken.
Yes. Photography and video will take place during the event. By registering, you acknowledge that you may appear in event photography and video used by Second Season. See our Terms of Service.
Parking details will be shared in your confirmation.
Smart / business casual. Fashion is welcome; formality is not required.
29 October · Society, Jumeirah
AED 300, fully redeemable against a Second Season service.